How does content marketing generate leads ?

Nothing can be a better tool for influential marketing than an engaging content.

According to a report from Hubspot, content marketing is 62% less costly than traditional advertising and generates thrice as many leads.

But mind you, generating leads is no naïve task. Generating leads is a far-fetched story, which begins from basic stepping-stones. A clear roadmap c […]

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9 reasons for Businesses to invest in content marketing

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers don’t like in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has […]

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8 tips to get the most from video content

Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. Considering the high costs and […]

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Things to consider when preparing content marketing strategy

Marketing Strategy is the backbone of every successful campaign. If done right, the results can be everlasting. Additionally, the strategy can become the starting point of other campaigns which seek out the best of strategies and mould them according to the current needs. One can keep the following points in mind while preparing a content marketing strategy:

1. Assessing your […]

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