In the competitive business space, most of the forward-looking companies focus on their digital marketing strategies. It is wise for them to hire freelancers to carry out their digital marketing efforts. Given that the freelancers come with a diverse pool of talent, most of the startups and established companies prefer working with them. Even when it comes to content marketing, they hire niche-specialist writers or freelancers.
Eventually, the company benefits significantly to a great extent while collaborating with the freelancers. Individual content marketers and digital marketing executives from all over the world lend their talent to these companies. In case, you are looking forward to enhance your brand awareness by establishing the right mobile marketing strategies, it is recommended to hire a freelancer.
In this article, you will come across four strategies that you can follow when you work with freelancers. You must note that collaborating with freelancers is not as easy as you would anticipate. Business firms need to establish a compatibility with the freelances, understanding their mindsets and attitudes. Whether you are hiring their services for paid search or SEO, you need to have a strategic approach.
At the outset, provide sufficient information
At times, business firms prefer keeping their project details secret. They do not reveal vital information to the freelancers. Only when the contract is signed, the freelancers come to know about the information. It is likely that the clients will hire inexperienced or unprofessional freelancers, who agree to work on the projects without knowing the crucial details. When you work on your digital marketing strategy with the freelancers, you should convey your requirements and goals to them lucidly.
In case, the freelancers are inexperienced, you might not be able to get the task done within the stipulated time. Besides, the quality of work may not live up to the mark. Experienced freelancers would ask you relevant questions before getting started with the project. Particularly, when it comes to creating content for your website, you need to inform the writers about your requirements in detail.
When you hire a content developer, expecting great content for your website, make sure that the person is well-informed about the industry and its competition. Be ready to answer all the questions that the freelancers may have. Remember, they do not ask questions out of curiosity. Every information is important for them, as they channelize their efforts accordingly. Besides, you may also convey your budget to the freelancers at the outset.
Provide adequate space to the freelancers
The professionals working on your content marketing or digital marketing projects should enjoy sufficient freedom. Make sure to provide them with adequate space to carry out the task without much interference. Experienced freelancers are known for their commitment and they would like to get enough space to work freely on the projects.
As the business owner, you would definitely seek progress reports, give directions, and feedback to the freelancers. You may have hired a professional writer to create blog posts, or a freelancer to come up with engaging video content for your site. It is obvious that you would praise and criticize their work. However, keep in mind that the freelancers, too, need a breathing space. It is recommended not to interfere into their work at every stage. Freelancers generally avoid working with clients with such an attitude.
Today, business firms hire freelancers for digital advertising, affiliate marketing, paid search, and other digital marketing activities. In the digitized business space, you would expect to grow your social network. Therefore, hire a professional freelancer and take care that the person gets enough space to work on your projects. This will help them adhere to the expected standards and deliver the work on time.
Give prompt feedback to the freelancers
Many clients, unlike micromanagers, hire freelancers and then leave the entire job to them. It is important to give them timely feedback. This makes it difficult for the freelancers to carry out the project. They remain waiting for the feedback about the products or service they are developing. When you hire a freelancer to work on digital media or other domains, make sure that you are available to give them a prompt response. This will help them complete the task within the scheduled time.
Besides, it will help the professional stick to the objective. When you are specific and prompt, you complement the efforts of the freelancer to work on your project. As a client, your responsibility lies in answering the questions of the freelancer. This helps the professional customize the services for you. The expert may be developing apps for mobile devices, executing content marketing projects, or developing your social media strategy.
In any case, you need to help them out with the necessary information. In case, you fail to provide sufficient information and feedback on a timely basis to them, the professionals may lose the direction. A communication gap is likely to arise, which neither the client nor the freelancer would like. It is for the sake of your digital marketing project, that you should be prompt with the feedback to the freelancers.
Stick to the deal
A common tendency for clients is to tweak the details of the projects to be accomplished, without making any adjustments in price. At times, clients tend to expect more than what the freelancer is supposed to deliver. For instance, the price of content should increase, in case the client asks the freelancer to add a few more paragraphs. For both freelancers and clients, it is important to stick to the terms of the project.
Every freelancer has a fixed price rate, whether it is about creating a content or making an additional edit. Even when you hire a social media marketer, you need to make the deal accordingly. If you seek additional services than what was originally stated in the contract, you should be ready to shell out an additional amount to them. The same applies when it comes to optimizing search engines.
You must note that SEO is a long process and the projects continue for months. In case, you find that some additional aspects need to be worked on, ask the professional for a new quotation. This approach ensures that both the client and the freelancer maintain the desired level of professionalism at work.
Working with freelancers: How to maintain a good relationship with the talent?
Business firms often hire freelancers for project management, digital marketing activities, marketing, and other tasks. It is important to maintain a healthy relationship with the talent. A mutual understanding and non-aggression from both the ends can help you develop a productive business environment.
Even when you need content marketing services, it is recommended to hire freelancers, rather than having inhouse people. Here are some additional tips, that will help you maintain a good relationship with the freelancers you work with.
Upfront negotiation regarding the ownership of the work
Discussing the ownership of the work is important, as you would not want to face problems due to copyright issues later. Particularly, when you hire freelancers for digital marketing, content marketing, or any other creative aspect, make sure that you have drafted a legal document.
Here, you must state that the completed work belongs to the company or the business owner. Get it signed by the freelancer and negotiate in a way that makes it clear to the person that the company will have the copyright of the work done.
Tax obligations that you should know
In case a person is classified as a freelancer or independent contractor, it is considered that the person is running a self-business. The company hiring the freelancer is not responsible to hold the tax from their payout. You should also not pay any payroll taxes on the behalf of the freelancer. Take care to follow the laws that govern how a business firm should be dealing with an independent contractor. Failure to do so can cost you money.
Remember that the freelancer may also be working with other clients
When you hire an independent contractor, make sure that you schedule the time with the professional in such a way, that it does not mess up with your business. These professionals often work on multiple projects, from different clients simultaneously. The reputed freelancers specializing in digital marketing and other tasks set specific goals for each company they work with.
Therefore, maintain a timeline, by which they should be completing the task assigned to them. Do not expect the freelancers to devote their entire time to you, as they are not full-time employees. Besides, you may not be able to avail their services whenever you want, as they may have a deadline for a different project, or travel for business purposes.
Keeping your assets protected
One of the risks involved in hiring a freelancer is that, you expose your assets to risk. They may utilize your contacts for personal benefits. Therefore, you need to keep your assets protected. Successful business firms that work with freelancers sign a non-competition agreement with them.
This prohibits the independent contractors from working with the same client during the agreed period of time. Whether you assign them SEO projects or any other task, make sure that your assets are not at risk.
Keep a two-way communication open
After you convey your requirements to the freelancer, try to keep interacting with the professionals. This will help them stick to the guidelines and in the process, you can get the work done with a greater perfection. Particularly, when they work on the digital channels, it is important to discuss the future goals with the freelancer.
Therefore, do not sit back and expect the professional to complete the work with utmost accuracy. A two-way communication should be open, so that the freelancer can get across to you whenever they have a query. Likewise, you need to evaluate their work and communicate specific instructions, as and when needed.
The freelancers should also get the opportunity to make necessary changes, wherever necessary. When you assign content marketing or digital marketing projects to freelancers, encourage them to ask all relevant questions. This will help them deliver better results for your company.
Working with new freelancers
In case you are working with a new freelancer for the first time, it is wise to start with a small project. You must choose a project that is not too critical. You may consider it as a trial and error project, where you test the skills of the freelancer and examine whether the professional is compatible with your business.
Check whether the person is able to meet your expectations and deadlines. Many new freelancers specializing in digital marketing deliver great performance. Even when it comes to content marketing, SEO, project management or other tasks, you can start on a small scale with a new freelancer and gradually entrust the person with greater responsibilities. This is likely to minimize the risk of your business; in case the person fails to live up to the expected standards.
When you hire a freelancer for digital marketing, make sure to establish a compatibility with the professional. The client and the freelancer should have the same goal, to promote the success of the business. The guidelines mentioned earlier in this article will help you get the best grades of productivity from the experts. You can hire experts for content marketing and other digital marketing activities to leverage your business.