With the fast digitizing world, business firms are collaborating with digital marketing experts to remain competitive in the business space. Establishing your footprint in the virtual business world calls for proper planning and execution of the strategies.
Most of the business houses collaborate with freelancers working in various domains like those who specialize in content marketing, digital marketing, blogging, and other such important aspects of the digital world. However, finding the right professional might be a painstaking task.
If you are willing to hire a blogger or a content marketing expert to expand your digital presence, you will find these guidelines beneficial for you.
1. Knock at Freelancing Sites
One of the best ways to find experienced freelancers for digital marketing projects is to tap the freelancing sites. If you are not aware of the platforms like Upwork, Fiverr, and Elance, where freelancers from across the world offer their services, you need to check them out right now.
Depending on your budget and requirements, you can hire a professional from one of these sites. In case you are willing to hire marketing freelancers at affordable rates, it would be wise to dig deep into this virtual pool of talent.
A prime advantage of hiring freelancers from the reputed platforms is that you get quality resources. Platforms like Upwork and Freelancer have features like ratings and reviews of the service provider. You might check the portfolio of a freelancer before hiring them.
Besides, from the digital marketing freelancer platform www.allkonnect.com you may hire professionals specializing in different domains. For instance, if you are running a digital marketing business, you might need website developers, designers, graphic designers, content developers, and SEO experts. You can hire digital marketing freelancers with a relevant set of skills when you explore these websites.
You can create your virtual team of freelancers, pooling the talent from these platforms. Allkonnect is one such platform where it is easier to connect professionals and get premium services at a reasonable rate. It is an authentic platform to build a stronger network of virtual teams and professionals without any hassles.
2. Take Advantage of Social Media
Social media opens the opportunity to connect with freelancers. You must be aware of digital marketing groups and freelancing communities on Facebook and other platforms. Many budding and experienced freelancers are active on these platforms. You simply need to network and grow your connections.
Make sure to check out the profiles of content marketing experts on LinkedIn. When you talk to a professional or check out their profile, you get to know their experience. Next, you need to negotiate the cost and hire the freelancer, as per your budget. One of the advantages of tapping the virtual space is that you can get access to a global pool of talent on these platforms. Many startups work with virtual teams of experts and professionals from different countries.
The success of your venture depends a lot on the strengths and foresight of the professionals you work with. Therefore, it would be wise to check out the testimonials and reviews, before you start working with them. You might create a business profile on Facebook or LinkedIn and hire online marketing freelancers from these platforms.
3. Get Referrals and Recommendations
Although this option appears to be obvious, not every entrepreneur can exploit the situations in their favor. At the outset, you need to have a pool of freelancers or great talent at your disposal. You need to explore both online and offline platforms and take advantage.
When you network with marketing freelancers on the digitized space, you get to know other professionals through referrals. Not all the contacts you come across may prove to be productive enough. However, you need to choose the freelancers and filter them for your project. The task might be cumbersome, but once you have the right skill set with you, you can proceed with your pursuits.
At times, you might encounter situations where the professionals you had worked with in the past are not available. They might be on leave, or working with other clients. In such situations, you need to make sure that your work is not delayed or hampered due to their unavailability. At the same time, you need to take care of the quality of the work. Particularly, when it comes to blogging, content development, or content marketing, the work quality should be consistent.
4. Converse with The Professionals Regarding Your Projects
When you hire digital marketing freelancers, you should be knowing whether they would be compatible with you in the work front. The best way to find out this is to converse with them. Even experienced professionals may not be having expertise in a specific genre. In these situations, you need to work with a comparatively less-experienced professional, who might be having specialized knowledge in the domain.
In the beginning, connect with multiple freelancers and convey your requirements to them. Observe their participation and interest in the project and check out what they suggest. In the process, you might be able to choose a few freelancers from the lot and start working with them.
Remember, selecting a freelancer should be based on your requirements, not the projects they had worked on in the past. Therefore, the experience of the professional you hire must be relevant. Speak to them about the technical knowledge they possess, tactics they incorporate under specific situations, and how they customize the projects as per client requirements.
5. Interview the Freelancers
Once the basic level of conversation is over and you zero upon two or three freelancers, you need to interview them before you assign them the tasks. Take care that the judgment norms and selection criteria for all the freelancers remain the same.
Before starting with the interviews, prepare a list of questions, and set certain standards and selection criteria. Once you write down the interview plan, you can go ahead with the process. In the beginning, you need to explain the responsibilities and challenges to the virtual assistant.
You need to schedule the interview design in such a way that the professional can reveal his or her core competencies. Whether you are hiring a content marketing expert or a blogger, they should be able to convey their strengths to you.
Besides, you need to check out the soft skills of the professional and the ability to work as an individual. Check out the qualitative and behavioral aspects of the professional, as these elements come into play if you create a virtual team.
Observe the extent to which the freelancer evaluates the problem. The flow of ideas, problem-solving ability, and collaborative efforts should get consideration when you interview to collaborate with freelance professionals.
6. Have A Face-To-Face Conversation
Although you might find most professionals in the virtual space, you might come across professionals residing in your city, as well. Try to have a face-to-face conversation with these professionals, if possible.
Interpersonal communication has its own merit and strengths. When you communicate your requirements and preferences to the experts, it works out well. The freelancer, on the other hand, gets a better idea of what you are seeking specifically. Particularly, if the project is complex, a personal meeting can help in resolving the issue to a great extent.
In case you are working with a virtual team, take time to explain the work to the professionals individually. You might connect with them through a video conference and then seek individual feedback from them. This will keep the communication process clear and transparent.
When you hire an expert for digital marketing, remember that the results might take some time to show up. Particularly, when it comes to SEO and website ranking, it would be wise to wait for the stipulated time before you can feel any change.
7. Arrange A Trial Run or A Starter Project
Even when you hire experienced digital marketing professionals, you need to make certain permutation-combinations within the team. It would be a good move to carry out a starter project, or a trial run, to check out whether the professionals are comfortable with their responsibilities or not.
This will help the freelancers to familiarize themselves with the tasks they are supposed to carry out during the project. When you hire marketing freelancers, make sure that they are coordinative enough within the team. A progressive ambiance will help you stride ahead with your venture.
You might find that a particular freelancer is unable to cope up with the task, or facing difficulty in collaborating with the rest of the team. In other cases, certain freelancers might be finding it difficult to adjust to your time zone. Even after making all the efforts to coordinate with the overall team, you might have to find an alternative.
Since feedback is one of the core elements that drive professional efforts, make sure to engage the freelancers and convey the same to the experts.
8. Establishing Your Payment Protocol
As a business professional, you need to establish a favorable relationship with the experts, which can prove to be valuable for your business. While working with online marketing freelancers, you need to remain transparent with the payment mechanisms.
In case, you hire the experts from reputed platforms like Upwork or Freelancer, you need to make a part of the payment in advance. The professional may also have certain expectations regarding advance payment. When you filter out the profile and find that a professional is credible enough, you will not mind making an advance payment.
If you are working with a newbie or a freelancer outside these platforms, you may have to make the first few payments instantly. This is necessary to develop trust between the two parties. Once you get going and things start falling into place, you might come to an agreement, where you can make the payment on a weekly or biweekly basis. However, under any condition, it is recommended to remain transparent with the payment protocols.
Make sure that the freelancers receive adequate information regarding who to send the invoices when to update the invoices and so on. This will keep the process organized without any loopholes.
9. Brief Out Your Projects While Hiring
When you hire a blogger or a digital marketing executive, remember that they are unable to read your mind. Therefore, you need to come up with a project brief that will help them gain a detailed understanding of your needs. This also prevents the professionals from asking the common questions, given that you properly outline the aspects regarding which questions may arise.
Eventually, the hiring process becomes much more simplified. Furnish all the information they might require and put them in a single place. Follow up the emails, text messages, or any other piece of information you provide, keep a track. It will also save efforts and time at your end.
As a client, you might have certain specific expectations or requirements. When you chalk out these needs properly, the professionals can deliver the needful. Hiring a professional with a good repute ensures that they will coordinate with you, customizing the projects as per your needs.
10. Feedback Loops
From time to time, freelancers may have to edit or revise the work they deliver. It ensures that you get exactly what you want. However, make sure that the feedback loop is productive enough. Most of the online marketing freelancers offer one or two free edits after the project delivery.
The feedback loop needs to be in order so that the professional can make all the edits at one go. It would be difficult for a professional to keep working on the same assignment time and again. Therefore, your feedback message should be constructive and clear.
When you provide proper feedback to the experts, they might adapt to the changes in the subsequent projects. This will be a productive affair for both of you. The process becomes much more simplified. You might also come up with your own set of pros and cons related to the specific assignment. This will save you the effort of conveying the same message whenever you work with new freelancers.
With these guidelines, hunting for the right freelancer would become a seamless task. Focus on networking, and grow your contacts. Even if you do not need the services of a freelancer at any moment, you can utilize the contact in the future. Hiring digital marketing freelancers on a contract basis turns out to be productive, once you find the right professionals. Take time to filter the best freelancers around to leverage your digital mar