In this fast evolving world, it is not possible to gain competitive advantage unless one stays abreast of the new technology. Infact several companies like Nokia has shown us the consequences of not adopting technological changes. In Digital Marketing the updates are of occurring with more frequent iterations. Hence, to keep up with the changes, to maximize the utility of digital marketing tools and to gain a competitive edge, a digital marketer should imbibe the changes and new tools introduced.

 Certifications are the best way to earn that edge. They help in learning new skills and updating oneself with the latest trends in digital marketing. Numerous online courses are available today and most of them are free of cost. They also come with a validity of a limited period so that the individual retake exams and their skills gets updated Along with developing one’s skills, a highly valued certification also improves a digital marketer’s brand value. There are certifications on different verticals provided by different global brands. Most of them include hands on exercises and quizzes so that the learnings are thorough and are properly assessed. There are also courses available which contains training sessions provided by experts and they require more monetary investment

A list of the top 10 certifications are compiled below. They are selected based on the entity providing the certification, course content, popularity and visibility of the course, and user base.

  1.       Google Ads Certification

              This certification from Google is the most recommended and visible certification currently. Previously known as Google Adwords, Google Ads deals with Search Engine Advertising in association with Google Display Network. The certification is a testimonial that one is proficient in Google Ads, which on an average generate $2 revenue for $1 spent in advertising. The certification is valid for a year and the course is free of cost. One has to take two exams for earning the certification; a fundamentals test and a platform specific test.

     2.       Google Analytics

Google Analytics is one of the most popular tools used by marketers to analyze ROI of digital marketing campaigns, track website’s performance on paid and organic search results and so much more. The Google Analytics Individual Qualification (GAIQ) Exam tests one’s proficiency and skill in using Google Analytics. The beginner course teaches how to create an account, analytic vocabulary, theory & how to implement a track code. The advanced course comprises collecting, segmenting, decrypting and processing data and converting them into reports.

3.         Digital Vidhya

The Certified Digital Marketing Master Course offered by Digital Vidya is Asia’s most widely taken up digital marketing certification exam. Most of the digital marketing professionals are CDMM certified. It is an instructor led online program with a duration of 3 or 6 months and has a fee of Rs 50000. The course focuses mainly on email marketing, social media marketing, inbound marketing, search engine marketing, search engine optimization and web analytics. It is India’s best selling digital marketing course

4.        HootSuite Social Marketing Certificate

This professional certification from Hootsuite Academy demonstrates one’s expertise in all aspects of social marketing. Using the potential of social media- from optimizing profiles, to creating social media strategy, sharing effective social media content and social media ads is essential for the success of any business.  This Certification offers six courses that cover all such aspects of social marketing.

5.       Hubspot Inbound Certification

This certification discusses methodologies to attract visitors and convert them into leads using content and website optimization, to delight customers and convert them into and to increase your online visibility. It is a very interactive course with quizzes and videos and has an exam at the end. This certification is free of cost and is valid for a year.

 6.       Simplilearn’s DMCA

The Digital Marketing Certified Associate Training by Simplilearn is designed by digital marketing experts to help learn the overall skills of this domain. The certification will enable one to run their own digital marketing campaign. The course enables to develop hands-on knowledge about SEO, PPC, analytics, email marketing, mobile marketing, and marketing automation. One can choose two course schemes : Self paced learning course costing Rs. 15,000 or Online Classroom Flexi-Pass costing Rs 24,000

   7.       Digital Marketing Specialization by Coursera

The course offered consists of 7 courses compiling a comprehensive digital market certification. The specialization is offered by University of Illinois and it involves digital marketing and analytics. It also includes a capstone project to help in handson implementation of the concepts. The fee for the entire specialization is Rs 24,320