9 reasons for Businesses to invest in content marketing

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers don’t like in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has […]

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Best Instagram Strategies

From raving about that expensive international vacation to showing off the fancy collection, they do it all on Instagram. Every brand uses it social media to promote itself and generate a better brand recall. Intagram has been a major  source of revenue for some of the celebrities. Aticcus the famous mysterious poet hiding behind the mask rose to fame with his Instagram posts.

A […]

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Seven ways to prepare branding strategy for new products or services

“Good brands have charm; great brands have soul”

“Products are created in the factory; brands are created in the mind”

Well, you can find plenty of such quotes online accentuating the importance of carving out an image of your product in the consumer’s mind. A new product is only as good as its branding stra […]

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How to make social media marketing successful ?

Do you even know how many followers do I have? *proud*

You know what, my last post got like a zillion likes. *happy*

These are some pretty common sentences you might overhear in any conversation, every day. Goes on to tell you the the importance and depth of social media entrenched in our lives is that Social media made an impact  and & […]

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Eleven storytelling formulas for your brand

Seth Godin the legendary marketer said that “ Marketing is no longer about the stuff you make, but about the stories you tell". Brands have realized that telling your story is a critical part of building your brand. It helps customers forge connection with you and your company. If you look at the biggest brands around you will notice that they have mastered the art of storytelling

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