Nine ways to ace blogging ?

A blog is one of the simplest and most cost effective ways to connect with your audiences. Not only does it help to effectively engage your target group with relevant content, it is also a common way to attract new customers to your websites.

SEO gurus now believe that relevant and helpful content on a website is the key factor in deciding the pagerank of a webpage/website by Google, […]

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Seven best Digital Marketing Training courses in India

In this fast evolving world, it is not possible to gain competitive advantage unless one stays abreast of the new technology. Infact several companies like Nokia has shown us the consequences of not adopting technological changes. In Digital Marketing the updates are of occurring with more frequent iterations. Hence, to keep up with the changes, to maximize the utility of digital marketing tool […]

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Rise of Digital Marketing

Digital Marketing in BFSI

Banks have been the earliest adopters of digital marketing especially social media marketing. Twitter is being used to monitor and address customer issues. Whereas Facebook, LinkedIn are more targeted towards brand building and affinity based targeting. Bank of America has been the pioneer in this regards. They have successfully used infograp […]

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How user generated contents fit in content marketing strategy ?

User-generated content (UGC) is powerful because it taps into people’s inherent desire to be recognized and appreciated.

When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends. Thu […]

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How to excel at email newsletters ?

Newsletters are the basic tools employed by the marketers to engage the customers; both current and prospective. The tool is very easy to use and is being used by almost every marketing agency in the world. Still, a lot of the newsletters we receive aren’t even opened. Indeed, getting a newsletter ‘right’ is really difficult. The following points will help you to ease up the p […]

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