What is Persona Building

 Personas are generalized characterizations that represent different clusters of your real and potential customers classified on the basis of their needs, goals, and observed behaviour patterns.

These ‘sketches’ help in developing a better understand of your customers and provide you with a benchmark (or multiple benchmarks) for creating content. Building personas for […]

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Tips to build a passionate and loyal community for your brand

According to recent studies having a branded community can help  businesses grow faster. In fact, having a community can reduce customer costs by up to 25 percent, increased customer retention and get feedback on new ideas and products. So if your brand hasn’t decided to build its community yet then it might just be the missing key to your brand’s success.



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Does your brand need a word of mouth strategy ?

In today’s world even with all social media, search engine optimization, blogs the best way to grow any business is for your customers to grow it for you. Its called the word of mouth where customers going out of their way to tell other people about your products or services.

There is nothing new about the word of mouth. It has been prevalent since cavemen days and has been the […]

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Building social media community

  • Netflix: Netflix is a household name in Indian context of late. They have currently 50 million likes on their Facebook page. Their addictive series and viral content which is being discussed by almost all their subscribers. Netflix uses this content of the users to build their brand community through social media channels. By using their own content, they come up […]

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Top ten martech platforms for every marketer


  1. Meltwater: Meltwater is one of the pioneers of digital monitoring. It was founded in 2001 and is based out of California, US. It had started by integrating social media into its platform by advanced media monitoring. With the increased pace of use of data, they have started using Artificial Intelligence for determining trend and extending the reac […]

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