How guestposts can increase your website audience ?

Guest post has become a known and widely used word in the world of digital marketers, content creators and digital businesses.

It’s not possible that a successful blogger doesn’t know about this term as it is the necessary component of marketing that plays a crucial role in the success of any site or a blogger.

Guest post is a term used when a writer who own […]

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Tips on how to work successfully with freelancers

In the competitive business space, most of the forward-looking companies focus on their digital marketing strategies. It is wise for them to hire freelancers to carry out their digital marketing efforts. Given that the freelancers come with a diverse pool of talent, most of the startups and established companies prefer working with them. Even when it comes to content ma […]

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How does content marketing generate leads ?

Nothing can be a better tool for influential marketing than an engaging content.

According to a report from Hubspot, content marketing is 62% less costly than traditional advertising and generates thrice as many leads.

But mind you, generating leads is no naïve task. Generating leads is a far-fetched story, which begins from basic stepping-stones. A clear roadmap c […]

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How brands are winning the heart of the customers using the power of purpose

According to data from Edelman, sixty-four percent of consumers around the world will choose, switch, avoid or boycott a business based on its stand on societal and political issues. More than ever before companies care about the values and believe in purpose-driven marketing. Companies that follow through on a brand purpose not only add meaning to products and services but also connect with cu […]

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What is Persona Building

 Personas are generalized characterizations that represent different clusters of your real and potential customers classified on the basis of their needs, goals, and observed behaviour patterns.

These ‘sketches’ help in developing a better understand of your customers and provide you with a benchmark (or multiple benchmarks) for creating content. Building personas for […]

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